The mental health treatment landscape is experiencing a remarkable transformation through the creative vision of a leading residential facility near Chicago. By reimagining recovery stories through the lens of classical art, Timberline Knolls has launched a groundbreaking campaign that celebrates strength and resilience in eating disorder recovery.
A Legacy of Compassionate Care
Since 2006, the treatment center has provided specialized care for women and adolescent girls struggling with eating disorders, trauma, and mental health challenges. Located on a tranquil 43-acre campus in Lemont, Illinois, Timberline Knolls combines evidence-based therapies with innovative treatment approaches. The facility’s capabilities expanded significantly when Acadia Healthcare acquired it in 2012.
Creating Visual Narratives
The “Every Bite a Battle” campaign emerged from collaboration between healthcare specialists and Austin-based advertising agency Bakery. Three alumni – Shannon Hostetter, Threasa Kluever, and Heather Seiler – volunteered to share their recovery journeys through monumental artwork, working with acclaimed photographer Szilveszter Makó.
Artistic Innovation Meets Clinical Excellence
The decision to shoot in Milan connected modern recovery stories to the city’s rich artistic heritage. The facility’s approach to treatment, which combines traditional therapies with creative expression, is reflected in these stunning 15-foot by 20-foot portraits that transform everyday objects into symbols of triumph.
Mark Palmenter, chief marketing officer of Acadia Healthcare, emphasizes how this initiative represents a shift from traditional clinical messaging to a more emotionally resonant approach. The campaign integrates personal stories with professional expertise, mirroring the facility’s comprehensive treatment philosophy.
Comprehensive Treatment Approach
The treatment program incorporates various evidence-based therapies, including:
- Cognitive Behavioral Therapy (CBT)
- Dialectical Behavior Therapy (DBT)
- Trauma-informed care
- Experiential therapies
- Group and individual counseling
Impact Beyond Art
The campaign’s influence extends far beyond its visual appeal. During a presentation to alumni, former patients expressed profound connections to the artwork. One participant described viewing the portraits as the final step in her recovery journey.
Today, these remarkable artworks hang permanently at Timberline Knolls, serving as daily inspiration for current residents and staff. Their presence reinforces the facility’s commitment to innovative treatment approaches and patient empowerment.
Looking Forward
As mental health treatment continues to evolve, this pioneering campaign sets a new standard for how recovery can be portrayed and discussed. By elevating personal stories through classical art, the facility has created a powerful new way to celebrate healing and inspire hope in others beginning their recovery journeys.
The success of this unique approach demonstrates how creative thinking can transform conversations around mental health treatment while honoring the strength and dignity of those who choose to share their stories. Through this artistic innovation, Timberline Knolls continues to lead the way in reimagining how we view and discuss mental health recovery.
The campaign stands as a testament to the facility’s commitment to finding innovative ways to support and celebrate recovery. As the mental health landscape continues to evolve, their groundbreaking approach to treatment and awareness remains at the forefront of transforming lives through comprehensive, compassionate care.
Building on this success, Timberline Knolls continues to explore new ways to support and inspire those on their recovery journey. The marriage of classical artistry with modern recovery stories has created a lasting impact that extends far beyond the facility’s peaceful campus, touching lives and transforming perspectives throughout the mental health community.
